22 October 2011

now you see it now you don't...

Saw this today and was completely blown away, it's an ad for make-up brand Dermablends new concealer and make-up remover. Think he looks familiar well unless you've been living under a rock, or don't ever see a music channel he's Zombie Boy a.k.a Rick Genest from Lady Gaga's Born This Way video and he's walked the catwalk for Thierry Mugler. Covered from waist up entirely in tattoo's he's totally unrecognisable at the start of the ad. Not sure this will appeal to everyone but I think it's fantastic and creative, and it definitely shows the product does it's job which is the point after all.

Pure advertising genius.

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